Culture

　　Innovation, the essence of enterprise culture, is the magic weapon of enterprise's prosperity. Only by introducing innovative genes into employees can corporate culture truly flourish and flourish. The reason why a century-old enterprise survives today is that its innovative spirit is flourishing. One of the most important factors is that corporate culture is inserted into the cells of the enterprise like a gene.

　　Correctly guiding staff innovation is a new topic of enterprise culture construction in the new era. Especially in today's increasingly fierce market competition, every employee should feel the pressure of the market, and the market should judge whether the labor of employees is effective. Now the confusion of enterprises is that the leaders of enterprises feel the pressure of the market is very great, and some employees do not feel the pressure or feel little pressure. If the market pressure penetrates into every employee, employees will find ways to solve this pressure, which requires innovation, and this innovation is the most needed corporate culture. If everyone comes to think and innovate, it will be a great wealth for enterprises. Enterprises should link everyone with the market in terms of organizational structure, and every innovation should be clear about what users'needs are. If you can meet the needs of users, then your innovation is valuable. This innovation is not empty, it is very specific. Let the employees think about it. What is today's innovation? Is it the user's requirement? Instead of being passive, I will do whatever you ask me to do.

　　In fact, every employee wants to embody or realize their own value. What we do is to provide value for the market while letting employees realize their own value. For example, in Haier, the former developer is now called Model Manager. It was originally the superior who asked you to develop this product. After finalizing the design and production, whether there is sales volume has nothing to do with you. Now you are looking for the market yourself. You can put forward your plan, confirm the production and produce it. It does not mean that you have completed the task, but determines the profit according to the sales volume of the market. Income is based on profit. That is to say, you are not only linked to a new product, but also to the market. Essentially, what users need is not just the product itself, but the solution to the problem. If the solution can provide a very satisfactory effect, it will bring you a source of customers, and you will gain the market and profit. On the contrary, there is no market, no profit, no income and no market recognition for some products, so they have to study other markets or find a suitable job.

　　Innovation is the objective requirement of adapting to informationization and economic globalization. Faced with today's era of information and economic globalization, if everyone and the market are not integrated, and do not innovate, the enterprise will not be able to survive. In the era of information technology, the wide application of the Internet, the information you know, others can also know that all information is symmetrical, only speed wins can occupy the market. Whoever can satisfy the needs of users the fastest will win the market. Therefore, to infiltrate the innovative gene into every employee, we should not stay on the surface of oral articles, but practice through the way of market. Everyone is always combined with the market, leaving the market there is no room for survival. The concept of corporate culture in foreign countries is based on the premise that everyone in the enterprise is an economic subject with larger interests, which may be difficult for many people in China to accept. In fact, it is to combine their own interests with market interests.

　　Let us bear in mind one of Drucker's words, the father of American management: the only purpose of an organization is to enable ordinary people to do extraordinary things. If we let everyone face the market directly, that is, everyone is like a boss, like a manager, to run himself, to play his creativity.